Mostly, I’m not sure why they didn’t wait until the end of 2015 to do it and then have it span 2010-2014? Like it doesn’t even encompass all of the first half of the decade because the cut off is middle of 2014 when this thing was published. My guess is that maybe Beats Music came to them with like some ad money and were like “come up with a list and we’ll give you this dough” which is how lots of things work these days and it’s fine that they work this way, but that is how they work these days sometimes so it is worth considering. I wish they had just paid every writer to write a say, 800 word essay on their favorites with a personal essay bend to it and that’ve been the focus with a numbers-crunch of 100 songs/albums, with maybe blurbs for the top 10 songs and albums and that’s it. I feel like this list being so formal and properly rolled out was odd. Something more personal and writer-centric would’ve made a lot of sense.
My bigger issue with this list though is that it seems like Pitchfork already trying to craft the 2010s canon or whatever, which is scary and silly and boorishly misreads the temporal, impermanent fun of “…so far” lists and feels like a desperate move from a website that’s losing its firm hold on tastemaking because the writing kind of stinks in a not-compelling way these days and the site is clearly ungoverned and lacks a vision. But hey, that’s just one loudmouth who wrote for them for awhile and then was kinda annoyed and grossed out by how they ran things and rolled out when I got better gigs, so hey, take my opinion with a very grainy grain of salt.
As for decade so far for me…I don’t know man, here’s 15 that come to mind. Fairly boring and predictable, really. What happens to one’s brain when you’re asked to weigh in and go all big picture? It’s like you can’t help but play it safe…
- Kanye West, My Beautiful Dark Twisted Fantasy
- B L A C K I E, GEN
- Screaming Females, Ugly
- Matthew Herbert, One Pig
- Clams Casino, Instrumentals
- Jim O’Rourke, All Kinds of People/ Love Burt Bacharach
- Holy Ghost!, Holy Ghost!
- Kendrick Lamar, good kid, m.a.a.d. city
- Chromatics, Kill For Love
- Bon Iver, Bon Iver
- Nicki Minaj, Pink Friday
- Toro y Moi, Causers of This
- Icona Pop, This Is
- The Soft Pink Truth, Why Do The Heathen Rage?
- Fatima Al Qadiri, Desert Strike